The Focus core team averages more than 20 years experience in business management, marketing, advertising, finance and technology.
 
 
William A. Baltz
President
More than 25 years of business, marketing and public relations experience. Founded Focus Strategic Marketing in 1995. Accomplished business writer. Management positions with Arthur Andersen in practice marketing and operations consulting; and the United States League of Savings Institutions in special financial publications. MBA finance, DePaul University; MS journalism, Northwestern University.
Thomas R. Smith
Managing Director
Senior management positions with Arthur Andersen, Bank One and Blatt, Hasenmiller, Liebsker & Moore. Experienced in financial and risk management, accounting, bank operations. Managed database marketing for First Card and Discover Card. BS accounting, DePaul University. Certified Public Accountant.
Sherie F. Presta
Executive V.P. Creative Director
Managed marketing campaigns for major companies including Harris Bank, Citibank, Allstate Insurance, Amoco Motor Club, British Petroleum, Banker's Life, Bank One, Comerica Bank, Federal Express, First Card, Prudential Insurance and Scudder Investments. Held senior creative positions at Frankel & Company, Cramer-Krasselt, Rapp Collins Worldwide and Foote Cone & Belding.
David Brimm
Director of Public Relations
Three decades in corporate, agency and not-for-profit sectors, specializing in corporate counseling, strategic planning and crisis communication. Clients include CCA Strategies (a division of JP Morgan), Health IQ Diagnostics, William M. Mercer, GE Capital Financial Group, Block & Landsman, and Schwartz Benefit Services.
Tom Byrne
Director of List Strategy
Headed marketing for CNA Insurance's direct-to-consumer LHA business; lead testing and acquisition for Fort Dearborn Life and AARP Pharmacy Service; and taught audience selection and analysis at major universities. MBA, Northwestern/Kellogg School.
Mark Fabish
Director of Internet Business Marketing.
Experienced at installing business software systems, and designing and developing software products. Specializes in developing Web site, search engine and social media strategies to achieve business goals.
Scott A. McGarvey
Director Market Research
More than 25 years experience in market research, market strategy and new product development, customer loyalty and retention. Formerly with Landis & Gyr Powers, major manufacturer/installer of building control systems, Price Waterhouse, Chase Econometrics. MBA, quantitative methods, University of Chicago.
Neal M. Sosnowski
Director of Marketing Analytics
Three decades experience in direct response and database marketing. Has mastered customer segmentation, statistical and quantitative analysis for predictive modeling and increased ROI; developed marketing databases for clients in healthcare, apparel, office supplies and personal computers sectors. BS, economics and mathematics, University of Chicago. MBA in business analytics and finance, University of Chicago.
A. Ward McCally "Woody"
Senior Advisor
Served as Chief Financial Officer and President of Econometrics, Inc., Chicago, a database marketing company; senior management with FMC Corporation including Controller of firm's $350 million Food Machinery Group; CFO/Controller, FMC's Europe/Middle East/Africa petroleum equipment business. AB, economics, Harvard College. MBA, Harvard Business School.