William A. Baltz
More than 25 years of business, marketing and public relations experience.
Founded Focus Strategic Marketing in 1995. Accomplished business writer. Management positions with Arthur Andersen
in practice marketing and operations consulting;
and the United States League of Savings Institutions in special financial publications. MBA finance, DePaul University;
MS journalism, Northwestern University.
Thomas R. Smith
Senior management positions with Arthur Andersen, Bank One and Blatt, Hasenmiller, Liebsker & Moore.
Experienced in financial
and risk management, accounting, bank operations. Managed database marketing for First Card and Discover Card.
BS accounting, DePaul University. Certified Public Accountant.
Sherie F. Presta
Executive V.P. Creative Director
Managed marketing campaigns for major companies including Harris Bank, Citibank, Allstate Insurance, Amoco Motor Club,
British Petroleum, Banker's Life, Bank One, Comerica Bank, Federal Express, First Card, Prudential
Insurance and Scudder Investments. Held senior creative positions at
Frankel & Company, Cramer-Krasselt, Rapp Collins Worldwide and Foote Cone & Belding.
Director of Public Relations
Three decades in corporate, agency and not-for-profit sectors, specializing in corporate counseling, strategic planning and
crisis communication. Clients include CCA Strategies (a division of JP Morgan), Health IQ Diagnostics, William M. Mercer, GE Capital Financial Group, Block & Landsman,
and Schwartz Benefit Services.
Director of List Strategy
Headed marketing for CNA Insurance's direct-to-consumer LHA business; lead testing and
acquisition for Fort Dearborn Life and AARP Pharmacy Service; and taught audience selection and
analysis at major universities. MBA, Northwestern/Kellogg School.
Director of Internet Business Marketing.
Experienced at installing business software systems, and designing and developing software products. Specializes
in developing Web site, search engine and social media strategies to achieve business goals.
Scott A. McGarvey
Director Market Research
More than 25 years experience in market research, market strategy and new product development, customer loyalty and retention.
Formerly with Landis & Gyr Powers, major manufacturer/installer of building control systems, Price Waterhouse,
Chase Econometrics. MBA, quantitative methods, University of Chicago.
Neal M. Sosnowski
Director of Marketing Analytics
Three decades experience in direct response and database marketing. Has mastered customer segmentation, statistical
and quantitative analysis for predictive modeling and increased ROI; developed marketing databases for
clients in healthcare, apparel, office supplies and personal
computers sectors. BS, economics and mathematics, University of Chicago. MBA in business analytics and finance,
University of Chicago.
A. Ward McCally "Woody"
Served as Chief Financial Officer and President of Econometrics, Inc., Chicago, a database marketing company; senior management
with FMC Corporation including Controller of firm's $350 million Food Machinery Group; CFO/Controller, FMC's Europe/Middle East/Africa petroleum equipment business. AB,
economics, Harvard College. MBA, Harvard Business School.