Focus Strategic Marketing is made up exclusively of senior-level professionals with years of hands-on business,
marketing and financial management experience.
Our professionals have held executive marketing, creative, financial and technology positions at leading organizations including Bank One,
First Card, Arthur Andersen, Price Waterhouse, Frankel, Cramer Krasselt, Rapp Collins, Porter/Novelli and Dun & Bradstreet.
Solid Industry Experience
Senior management experience at financial and insurance institutions, accounting and consulting firms, associations, and other organizations,
gives us an in-depth understanding of the products and services provided by firms within these sectors.
As a result, we are skilled at conveying complex information into compelling messages and themes aimed both at
prospective clients and customers.
Integrated Marketing Capabilities
Each Focus professional has one or more areas of expertise such as marketing strategy and planning, public relations,
copy writing, creative, art and production direction, market research, data analytics and predictive modeling, video
production and Internet technology.
This expertise enables us to implement targeted and integrated campaigns across multiple channels delivering a consistent
and cohesive look and message for maximum impact, response and results.
Dynamic Organizational Structure
Because Focus has no junior-level staff or management layers, we are highly flexible and versatile,
and able to meet intense deadlines on budget.
Our breadth and depth of resources enables us to execute small projects or develop and implement
large sophisticated campaigns across multiple channels.
This flexibility and experience allows us to mold our organization to meet the demanding requirements
of each and every project.
Our strong backgrounds in business, finance, direct response, customer segmentation, target marketing and
data analytics drive us to maximize your ROI.
Focus professionals have a long and distinguished record of generating new business for our clients and
helping them grow while maintaining a loyal client base.
Because Focus is made up exclusively of senior-level professionals we work faster and more efficiently
than traditional agencies.
We know from years of experience how to design and produce communication vehicles in ways that save our
clients time and money.
Our minimal overhead costs and ability to work efficiently translates into exceptional value.